8 Reasons Why 3D Rendering Dominates the Service Market

The 3D rendering market has been growing exponentially, especially in the past couple of years. The market value of 3D rendering was $1.5 billion in 2018.

According to a report by Global Market Insight Inc. released in 2019, it is projected to surpass $6 billion by 2025. While 3D rendering services have found numerous applications, a significant portion of this growth can be attributed to 3D rendering in marketing.

3D rendering has also found its application in marketing. Both 3D rendering software and rendering services have become more accessible in recent years.

Marketers have realized the potential of leveraging 3D rendering in their strategies to achieve better results. After careful research, we have identified several reasons behind this trend.

3D rendering leads to better customer satisfaction.

There is a lot of misleading advertising, especially with images. Promoting products and services that are far from reality can frustrate customers. This practice discourages repeat purchases and jeopardizes market success. With 3D rendering marketing, the chances of following the same path are close to zero. In 3D rendering marketing, 3D renders are used to depict the product as it will be when it reaches the customers.

Whether it's a product on a crowdfunding platform or an architectural rendering, clients and customers get exactly what they see in the advertisements. That's why 3D rendering marketing ensures a high level of customer satisfaction.

High quality of 3D rendering

Modern 3D rendering software can generate high-quality 3D visualizations. This is crucial because marketing needs to align with other consumer-available technologies. With high-resolution smartphones, televisions, and AMOLED displays, every pixel matters. The bar is much higher than it was just a few years ago in terms of resolution.

Thanks to the ability of 3D rendering software to generate high-quality images, marketers can now use them for advertising on large TV screens as well as on high-quality mobile displays. Without sacrificing any quality or perfect scaling down to the pixel, 3D rendering continues to captivate consumers worldwide.

It's as immersive as it gets.

2D media have their limitations when it comes to capturing 100% of the potential customers' attention. Even if creative designers add sound and animation, they still can't fully engage the audience. And that's what 3D rendering can do. It may be one of the main reasons for its exponential growth.

Let's look at it from the perspective of a potential buyer. If you were paying a significant amount of money based solely on drawings and sketches, what would your choice be? Now imagine if you could see that object rotating in front of you or to view all its details. Visualization also plays a crucial role in real estate marketing. Thanks to 3D rendering marketing, clients can experience firsthand examples.

Clients can see what they are paying for

Modern customers want to see what they are paying for, especially when purchasing products online or when investing in a complex construction project. Sketches and drawings cannot convey the value of a product like visualization does.

3D visualization is the missing piece of the puzzle in gaining customer trust.

Through visualization, companies can highlight key design aspects, showcase the quality of materials and textures, and communicate the product or design's quality to consumers. Clients can see what they are paying for and can base their purchase decision on facts.

It helps companies stand out from the crowd

Even with the growing popularity of 3D rendering marketing, hundreds of thousands of companies still hesitate to incorporate it into their everyday marketing offerings. It is an ideal solution for companies that want to stand out from the crowd, attract more customers, and increase profits. 3D rendering marketing can be the case where one soldier in your marketing army wins the war against competitors.

There are several niches where 3D rendering marketing can truly help you climb the ladder of success, including architecture, construction, real estate marketing, and development. 3D rendering is so realistic that it often leaves people puzzled, wondering if they are looking at a real photograph or a visualization.

3D rendering - a universal format

The asset used in marketing has the same value as the number of channels through which it can be distributed. This becomes increasingly important over time, and we have to thank digital marketing and the internet for this.

3D rendering has gained popularity because it is presented in a universal format. What does that mean?

Regardless of the platform your marketing campaign targets, you can be sure that 3D rendering will resonate with the audience. Whether you want a high-resolution photorealistic image, a 3D display, animation, a step-by-step guide, or a snapshot, marketing 3D rendering can provide it. There is virtually no industry that cannot benefit from the universality of the 3D rendering format and its applications.

Any imagination is real

We can confidently say that in some niches, such as architecture and construction, the process of creating objects prior to 3D rendering was incomplete. Why?

Because sketches and drawings do not possess any geometric capabilities at all. The only thing capable of materializing the architect's imagination was a manually created 3D model. 3D rendering possesses astonishing geometry. Architects can not only create and shape any imagined object but also measure dimensions and make the model precise down to the smallest details.

This type of marketing goes beyond cosmetic and superficial marketing aimed at enticing and persuading customers to spend money. It adds more value to rendering and visualization, making it useful in verticals that are continuously growing.

3D rendering - a universal format

The asset used in marketing has the same value as the number of channels through which it can be distributed. This becomes increasingly important over time, and we have to thank digital marketing and the internet for this.

3D rendering has gained popularity because it is presented in a universal format. What does that mean?

Regardless of the platform your marketing campaign targets, you can be sure that 3D rendering will resonate with the audience. Whether you want a high-resolution photorealistic image, a 3D display, animation, a step-by-step guide, or a snapshot, marketing 3D rendering can provide it. There is virtually no industry that cannot benefit from the universality of the 3D rendering format and its applications.

Any imagination is real

We can confidently say that in some niches, such as architecture and construction, the process of creating objects prior to 3D rendering was incomplete. Why?

Because sketches and drawings do not possess any geometric capabilities at all. The only thing capable of materializing the architect's imagination was a manually created 3D model. 3D rendering possesses astonishing geometry. Architects can not only create and shape any imagined object but also measure dimensions and make the model precise down to the smallest details.

This type of marketing goes beyond cosmetic and superficial marketing aimed at enticing and persuading customers to spend money. It adds more value to rendering and visualization, making it useful in verticals that are continuously growing.

3D marketing saves money in the long run

After reading this list, it becomes evident why 3D rendering marketing is growing so rapidly. It brings numerous benefits to companies. First and foremost, it directly impacts customer satisfaction. By allowing customers to see in advance what they are getting for their money, 3D rendering marketing ensures high profitability in the short term, especially in the long run.

It also increases a company's digital footprint when it utilizes it. It helps the business stand out from the crowd and leverage the diversification of marketing strategies, both in terms of the types of media used and the number of distribution channels.

Each of the reasons in this list is strong enough to shift the trends in a positive direction for 3D rendering marketing. As there are multiple reasons, their synergy has led to the flourishing of the 3D rendering marketing niche and its incredible growth.