Making of Tribeca loft 443 Greenwich
Project was done in 3ds Max, Corona, Photoshop.
The lighting is 90% from an HDRI and few soft-boxes for artistic control, the outside ground plane also helped to bounce some light into the scene. I'm using 180 RGB color for the walls material ( it is not a rule and you can use whatever you like. I've played with different LUT for few shots but then I decide to use simple curve to have more control.
The raw render without tone-mapping ( dull and dark as intended )
and this how the render saved out of the frame buffer
Post production break down
For the carpet I've used Forest pack to scatter few thousand threads and then I've added few white long threads with Hair and fur as shown below. The pattern was originally created with the help of Corona distance from spline then baked into usual bitmap and used with forest color for tinting.
Forest Pack settings
Nawras Ryhan portfolio link: https://www.behance.net/NawrasRyhan