Architectural 3D Visualization: Necessity or Excess?

The abbreviation 3D has tightly integrated into various aspects of our daily lives: we attend cinemas to watch 3D movies, use mascara and shampoo with a 3D effect, and solve 3D puzzles. Derived from the English term "Three-dimensional," marketers have ingeniously crafted a brand, enabling the sale of the same product at a higher price.

Similarly, many approach architectural 3D visualization with skepticism, questioning whether it's truly necessary or merely another designer trick to extract money from clients. Let's delve into this matter.

What is 3D Visualization of Objects?

Firstly, let's grasp the essence of the term. At its core lies mathematics, as "three-dimensional" refers to an object positioned in three coordinate axes: X, Y, Z.

3D models simulate reality, created through mathematical descriptions of objects and their properties. Viewers can peer as if through a window, witnessing a detailed, volumetric, and realistic depiction of future apartment or house interiors.

Typically, the process of 3D visualization consists of several stages.

• The creation of a 3D model starts with defining the geometry of the objects planned for visualization, determining their dimensions and proportions. All available sources, including drawings, plans, photographs, sketches, as well as images from the internet and magazines, are used. With these materials, the designer-visualizer meticulously crafts and refines each element of the model. Upon completion of this labor-intensive and meticulous process, the form and general proportions of the projected object become quite clear.

• After establishing the geometry, it's time to apply materials. At this stage, each element of the model is assigned its color, texture, transparency, pattern, reflectivity - everything that will make the visualization details look as vivid and natural as possible. This stage of design is no less complex and time-consuming than the previous one, primarily because each material is created individually for every object.

• The final stage of executing 3D visualization is rendering. Here, the skill, artistic taste, and experience of the visualizer come into play. In this last, most creative stage, conditions for realistic lighting are created to see how the modeling objects fit into the overall picture.

The Price of 3D Visualization

After grasping the basics of 3D visualization, one may wonder whether this complex procedure is worth the cost. Is it necessary to invest in 3D visualization, or can one stick to traditional manual drawings?

In theory, manual drawings suffice, but practically, in the era of modern technology, it's better to leverage specialized computer programs. 3D visualization not only allows for admiring a realistic image of the future home but also facilitates adjusting details and changing colors, textures, and elements of the planned interior during the design process. This enables clients to achieve better mutual understanding with the designer and ultimately receive a higher quality result.

Therefore, the price of 3D visualization in a studio doesn't appear excessively high, considering the quality of the final outcome it delivers. For those seeking professional assistance in 3D visualization, our job board offers a diverse selection of skilled freelancers and reputable studios, ensuring top-notch results tailored to individual project needs.